BOKU Inc. has announced the acquisition of Mumbai based direct carrier billing provider, Qubecell, for unknown terms and conditions.
Qubecell is India's first mobile billing aggregator. Qubecell is integrated with all leading mobile operators of the country and were also expanding their reach in International markets especially emerging economies where bank and credit card reach is low. Qubecell helps brands or developers to monetise via mobile payment system. Company was till now expanding through phase of high mobile connectivity increase and android and smart phone boom in the country.
Boku Inc is an California based company founded in 2009. Company provides mobile payment platform enabling consumers to pay via their mobile phones. During past four years company has got clients such as Facebook, EA, Disney and Zynga.
With this acquisition Boku is expected to reach about 75% of country's mobile subscribers, which comes around 550 million. As Qubecell enables billing over web, WAP, SMS and in-app; this acquisition will increase the foot hold of Boku Inc in direct carrier billing apart from direct consumer payment systems.
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